Category: Uncategorized
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Augmented Analytics
Augmented Analytics https://www.qlik.com/us/augmented-analytics Augmented analytics: Examples & best practices. Qlik. (n.d.). https://www.qlik.com/us/augmented-analytics Augmented Analytics in an up and coming trend that has been gaining popularity for some time. According to Qlik, augmented analytics is, “the integration of machine learning and natural language processing techniques into data analytics tools to assist or automate analysis processes as…
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Why KPIs?!
Key performance indicators are vital in monitoring the continuance of any marketing campaign. Without them, how are we going to know if a campaign is aligned with an organization’s business goals? They are important for many reasons. Continuous improvement and growth, help with goal measurements, encourage accountability, improves employee engagement, customer engagement, monitoring trends and…
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Hub and Spoke Model
Have you ever heard of the saying, “It takes all kinds to make the world go round” said by Trent Shelton. Often times we can get caught up in our own goals. Whether they are personal or professional, it is easy to get tangled up in the ideas or things we believe in without considering…
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Ethics in Mobile Marketing
According to Federal Trade Commission, mobile cramming is a modern way of a scam where consumers’ phone bills are used as a vessel for unauthorized charges placed by third parties. In 2016 AT&T’s consumers were subjected to mobile cramming done by the mobile carrier. “Crammers rely on confusing telephone bills in an attempt to trick…
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Perfect Alignment
In order to align the marketing activities with the mission, objectives, and goals of an organization, an organization must first know what those are to them. “Strategies and practices should be anchored to clearly stated principles that can be widely shared within the organization” (Harvard Business Review, 2019). Are the individuals involved aware of them…
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Tools for Market Segmentation
When creating a product or service it is important to know and understand your target audience. When you know your target audience, it will inform our marketing strategies and tactics that will be the most effective when reaching them. Tools that will help us retrieve information about our target market are: customer relationship management, social…
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Mobile Marketing Advantages and Disadvantages
Each form of marketing is important in the marketing mix. When utilizing them together it can help any business more effectively reach their objectives. Each form of marketing has advantages and disadvantages. While some attributes remain tried and true, it is important to keep up with technology and the evolution of the marketing industry. In…
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Green for Profit or Green for the Environment
Corporate social responsibility is important for many reasons. The ideas that fuel the CSR initiatives are about running a business in responsible, professional, and sustainable ways. The ways in which a company can practice CSR is through reducing carbon footprint, diversity, equity, inclusion, continually improving labor policies, social and environmentally conscious investments are just…
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Top Dog vs. Underdog
When someone thinks of a tech company one may often think about Apple and Microsoft. The two companies have had a long standing rivalry since Apple entered the market. Both companies were founded in Silicon Valley during the 1970s. However, by the 1990s Microsoft seemingly won the computer war. Apple then rang back in the…
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Ethical Business Practices
It is important for businesses of all kinds to operate legally and ethically. In doing so they will maintain a positive reputation with both the public and their employees. Studies have shown that half of the public pays attention to corporate social behavior and about 20% will speak out against or refuse to give business…